marlene
kriems

RESPONSIVE DESIGN

WORDPRESS-DEVELOPMENT

ÄSTHETIK & FUNKTIONALITÄT

Hi!

I’m Marlene – a web designer with a penchant for clear structures, well-thought-out design, and a pleasant user experience.
I develop custom websites that look modern and work reliably on any device. I value responsive design, WordPress, minimalist aesthetics, and the consistent implementation of your corporate identity. Whether you need a one-pager or a comprehensive website, I can help you create an online presence that is user-friendly, contemporary, and authentic.

Was ich mache

Figma-Prototyping

From wireframes to the final UI design: I develop clickable prototypes in Figma that make your user guidance tangible even before implementation.

WordPress-Webdesign

Custom, responsive websites with WordPress – from the initial design concept to going live. I work with Elementor, Block Editor, or completely individually with custom themes.

App-Design & UI/UX

I design intuitive interfaces for web and mobile apps—structured, well thought out, and in line with your branding.

projects

Sailtrack –The tracking app for sailors

SailTrack is a separate project. This native app records routes on the water. With SailTrack, sailors can easily document and analyze their routes, which helps them navigate more effectively.
The app is currently being updated with new features and is still under construction.

Craftomatic –Time tracking app

This progressive web app automatically tracks your time and generates your working hours in no time. I really enjoyed working with Sailrs GmbH to design this smart app for the startup Craftomatic in skeuomorphic style.
If you’re still looking for the right time tracking app, check it out here and optimize your working day! 😉

Website Sigma-IT

At the end of 2023, I redesigned the website for Sigma-IT, an IT company in the Lake Constance region, at Sailrs GmbH. The result is a more modern and user-friendly website tailored to the needs of Sigma-IT.

Current projects

I am currently working on several projects at the same time.
Firstly, I am implementing a website for an internationally active Swiss company in the field of consulting, coaching, training, and management consulting. The focus here is on a professional, clearly structured website that specifically addresses target groups from the business environment.
I am currently finalizing the website for a systemic consultant for women, which is designed to build trust and showcase her services with a focus on a feel-good atmosphere, authenticity, and professionalism.

 I also manage a product website, maintain media content, and perform technical optimizations.
In addition, I am redesigning the website for a carnival club in Radolfzell. The goal is to give the club a contemporary and lively online presence that appeals to both members and interested parties and showcases the club’s activities.
I am very excited to see the results!

Z Way to excellence – Coaching & Consulting

Role: Concept development, web design, technical implementation

Tools: WordPress, Elementor, custom branding

Special feature: Combination of clarity and simplicity in the design to visually emphasize the coaching services offered

Product page – UniTweezer – Fri-Tech GmbH

Role: Ongoing support and selective changes by inserting media into an existing website

Tools: HTML/CSS, WordPress backend, technical optimizations

Special feature: Quick familiarization with existing systems (WP Bakery Page Builder), clean implementation of technical changes

Website for a traditional carnival club on Lake Constance

Role: Redesign of an existing association website

Tools: WordPress, event plugin, image editing

Special feature: Combination of historical content with modern design

Website for a systemic consultant for women

Role: Creation of a website for a systemic consultant

Tools: WordPress, custom theme design, image editing

Special feature: Combination of minimalist design with a warm, trusting atmosphere

Project process
in web design

1.

Briefing & requirements analysis

Clarification of the objectives, target group, content, and functions of the website with the customer.

2.

Research & Inspiration

Conduct market analysis, competitor analysis, and create mood boards for design ideas.

3.

Structure & Wireframing

Creation of a sitemap and wireframes for the page structure and user guidance.

4.

Design & Prototyping

Development of visual design with colors, fonts, and elements; clickable prototype if applicable.

5.

Development & Implementation

Implementation of the design in HTML/CSS, WordPress, or other systems, including responsiveness.

6.

Testing and optimization

Checking the website for errors, loading time, mobile friendliness, and SEO adjustments.

7.

Launch & follow-up support

Publication of the website, training of the customer, and maintenance and updates, if necessary.

about me

For the past five years, I have been living with my husband and our two children in Radolfzell on beautiful Lake Constance. In 2021, I ventured into web design—an area that represents the perfect combination of creativity and technology for me.

Why am I a web designer? Because I love bringing ideas to life visually and designing websites that are not only aesthetically pleasing, but also functional and user-friendly. I deepened my passion through self-taught learning, which I continued in 2021 at Sailrs GmbH, where I gained valuable experience in working with WordPress and app design.

In 2024, I moved to qrawall GmbH, where I created and managed websites for clients from a wide range of industries.

Since 2025, I have been working as a freelance web designer and running my own small business.

In my work, I am particularly enthusiastic about continuously optimizing the user experience (UX) and designing intuitive user interfaces (UI). For me, good design means not only presenting content in an attractive way, but also making it accessible, clearly structured, and easy to use on any device.

Minimalism is not the absence of elegance, but its essence!

Ready for a joint project?

I look forward to exciting ideas, creative challenges, and meeting nice people. Feel free to send me an email using the contact form.